.Manish Gupta, CHIEF EXECUTIVE OFFICER, Fragrances as well as Equipment Department, Titan Company3 minutes read Last Upgraded: Sep 26 2024|12:26 AM IST.SKINN, the scent department of Titan, has introduced the launch of its own newest 'inexpensive' fragrance line-- 24Seven. The firm stated it would also turn out a brand new series of Fastrack colognes. Along with these launches, SKINN is looking to onboard about 2.5 thousand consumers due to the end of FY25. Manish Gupta, chief executive officer, Fragrances and also Add-on Department, Titan Company Ltd, mentioned: "With its own combo of superior quality, affordable rates, and also extremely versatile aroma possibilities, our experts aim to make superior aromas accessible to a bigger, more youthful viewers without risking on high quality. Our focus is actually pan-India markets, as our experts have determined a powerful appetite for economical superior products.".Themed "Produce the regular exclusive and daily wonderful", SKINN 24Seven presents a variety of Eau De Parfums (smooth water fragrances along with an aroma oil attention of about 15 percent).According to market records, the Indian cologne as well as antiperspirant market is actually valued at approximately Rs 10,000 crore, of which perfumes represent Rs 4,500 crore and also antiperspirants Rs 5,500 crore. The organised colognes group is actually determined at around Rs 2,500 crore.The SKINN 24Seven collection provides alternatives consisting of Water, Woody, Floral, Caramel, and also Golden. Each fragrance is priced at Rs 1,745 and also is available in a 100-millilitre container. These will certainly be on call on SKINN's official web site as well as other third-party ecommerce web sites starting in the 1st week of Oct.The upcoming fragrances are actually a mix of a number of details, as well as each aroma is actually designed to last 6 to eight hours.Gupta said to Business Criterion that in addition to the 24Seven series, it is set to introduce a brand-new collection of Fastrack perfumes. The men's variety are going to feature Night Out, Ease, as well as Thrill, while the females's compilation are going to include Gal Manager, Lush, and also Wander. All are priced in the series of Rs 845.On various other direct-to-consumer (D2C) aroma brands like Park Method, Key, Yardley, and others, Gupta stated, "Our experts are not as well worried regarding competition. Our company stress over our consumers and want to keep supplying them our items and an explanation to improve. The market has sufficient room for everyone to grow a number of attend the future.".SKINN is actually looking into using artificial intelligence (AI) and machine learning (ML) to enrich its offerings, although this is actually still in an "exploratory phase.".Gupta said that as portion of its 'em erging service' type, SKINN intends to reactivate its kiosk company, aiming for 10 energetic stands through mid-November in areas like Chennai, Kolkata, Pune, Ahmedabad, and also Mumbai. Presently, stands are functional in Kolkata and Dehradun.First Posted: Sep 26 2024|12:26 AM IST.